About Hidden Fence Company

Click the image to read about Rich’s personal pet, Jackson. Jackson spent 5 years unwanted in a no-kill shelter, before Rich rescued him in 2003. Jackson was deemed aggressive (towards dogs and people) and out of control; Jackson now has hundreds of dog, cat and human friends!

Rich and the Hidden Fence Company were Noah’s Ark supporters starting in 1991.

Noah's Ark Newsletter
Read 'Taz Lands a Plum Job'

Hidden Fence Company History

In 1991, The containment industry patent expired allowing competition for the first time. The Hidden Fence Company introduced the industry’s first digital pet fence systems, with the smallest, lightest fence collars and most adjustable pet containment systems ever seen. Competition is good for an industry. It makes everyone better!

In 1993, Hidden Fence Company became the first local electric dog fencing contractor to regularly offer follow up training. (We still recommend several excellent local trainers, but do not charge commissions for steering our clients to training resources).

In 1995, Hidden Fence owner Rich Weinssen created a more “careful” pet containment training method for Innotek® Pet Products and was credited on the cover of all training literature between 1995 and 2001.

In 1997, Hidden Fence Company introduced the region’s first low battery indicator lights. Our main pet fence competitor argued battery lights were power hungry and waited almost 10 years to add this important safety feature.

In 2001, Hidden Fence Owner Rich Weinssen revolutionized the pet containment industry with the most gentle training process ever seen in this field. Rich’s approach begins at low, tickle levels for conveying location information, and then a progressive increase in pressure once the dog learns and is challenged with real life distractions. This gentle process was introduced publicly at the March 2002 International Association of Canine Professionals annual meeting.

In 2005, our owner Rich Weinssen, wrote the (REQUIRED) first international training certification program for the Professional PetSafe® dealer network and has developed methods for the top manufacturers in the USA. Hidden Fence Company is not associated with Petsafe® , but owner Rich Weinssen created the method and wrote the containment industry’s first International, third party accredited training and certification program for Radio Systems Corp’s dealer network- starting in 2001 and completing the task in 2006.


In 2007, Hidden Fence Company changed manufacturer affiliations, selecting Pet Stop® Brand by Perimeter Technologies. This unites Hidden Fence Company with John Purtell, the original FOUNDER of Invisible Fence®. John is the President of Perimeter Technologies, manufacturer of the Pet Stop® brand of containment products. Pet Stop® products have outstanding training flexibility and unmatched programmability by the owner.